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The non-colors... black, white and gray.

The condition of type and or art materials as they level up on a horizontal or vertical line.

A printing process that uses the recessed areas of the plate; ideal for graded and even tones.

Any materials or images that are prepared for graphic reproduction.

All illustrated material, ornamentation, photos and charts etc., that is prepared for reproduction.

Print applied to both sides of a sheet of paper.

A term used to describe the aesthetic or harmony of elements, whether they are photos, art or copy, within a layout or design.

Various methods of securing folded sections together and or fastening them to a cover, to form single copies of a book.

Embossed forms that are not inked, or gold leafed.

Any enlargement of photos, copies or line art.

The point size of a particular type character.

A character " }" used to group lines, or phrases.

A heavily embossed paper.

A boldface square or dot used before a sentence to emphasize its importance.

An imaginary horizontal line running across the tops of capital letters.

Two sizes of capital letters made in one size of type.

Any color that moves toward the blue side in the color spectrum.

This term refers to a color test strip, which is printed on the waste portion of a press sheet. It is a standardized (GATF-Graphic Arts Technical Foundation) process which allows a pressman to determine the quality of the printed material relative to ink density, registration, and dot gain. It also includes the Star Target, which is a similar system designed to detect inking problems.

Space between two or more columns of type on one page.

A narrow, elongated type face.

Refers to any typewritten material, art, photos etc., to be used for the printing process.

A term describing a general type of papers used for the covers of books, pamphlets etc.

Markings at edges of original or on guide sheet to indicate the area desired in reproduction with negative or plate trimmed (cropped) at the markings.

A term used to describe the effect of ink from an image, rule or line art on one printed page, which carries over to another page of a bound work.

Sharp edged device, usually made of steel, to cut paper, cardboard, etc., on a printing press.

An instruction given to remove an element from a layout.

Design, letters or shapes, cut into metal (mostly brass) for stamping book covers or embossing. An engraved stamp used for impressing an image or design.

An intaglio process for printing from images engraved into copper or steel plates.

Occurs when you fold into a fold (such as a letter fold). At the side of one of the creases you get an indentation. It may look like a small inverted triangle.

A shadow image placed strategically behind an image to create the affect of the image lifting off the page.

A term used to describe the preliminary assemblage of copy and art elements to be reproduced in the desired finished product; also called a comp.

To raise in relief a design or letters already printed on card stock or heavy paper by an uninked block or die. In rubber and plastic plate making the process is usually done by heat.

The form used by the printer to calculate the project for the print buyer. This form contains the basic parameters of the project including size, quantity, colors, bleeds, photos etc.

Paper folding that emulates an accordion or fan, the folds being alternating and parallel.

The surface quality of paper.

Papers that have a surface resembling metal.

Machine used to fold signatures down into sections.

The characters which make up a complete typeface and size.

Sticking on gold leaf to edges of books with a liquid agent and made permanent with burnishing tools.

The lightest tones of a photo, printed halftone or illustration. In the finished halftone, these highlights are represented by the finest dots.

Inside front cover.

Markings pre-printed on mailing envelopes to replace the stamp.

Text that is used to denote emphasis by slanting the type body forward.

The narrowing of space between two letters so that they become closer and take up less space on the page.

A rendition that shows the placement of all the elements, roughs, thumbnails etc., of the final printed piece before it goes to print.

Space between lines of type; the distance in points between one baseline and the next.

The addition of space between typeset letters.

A personalized type or design symbol for a company or product.

An undesirable halftone pattern produced by the incorrect angles of overprinting halftone screens.

Outside back cover.

The most commonly used printing method, whereby the printed material does not receive the ink directly from the printing plate but from an intermediary cylinder called a blanket which receives the ink from the plate and transfers it to the paper.

Quality of papers that defines its opaqueness or ability to prevent two-sided printing from showing through.

Surplus of copies printed.

Type that is set in excess of the allotted space.

A term used to describe the binding process where the signatures of a book are held together by a flexible adhesive.

Printing both sides of the paper (or other material) on the same pass through the printing machine.

Punching small holes or slits in a sheet of paper or cardboard to facilitate tearing along a desired line.

A measurement unit equal to 1/72 of an inch. 12 points to a pica, 72 points to an inch.

Actual press sheet to show image, tone values and colors as well as imposition of frame or press-plate.

Printing inks, usually in sets of four colors. The most frequent combination is yellow, magenta, cyan, and black, which are printed, one over another in that order, to obtain a colored print with the desired hues, whites, blacks, and grays.

The term given to left-justified type that is uneven on the right.

The arrangement of two or more images in exact alignment with each other.

A term that denotes folds that are 90 degrees to each other.

Stitching where the wire staples pass through the spine from the outside and are clinched in the center. Only used with folded sections, either single sections or two or more sections inset to form a single section.

The enlargement or reduction of an image or copy to fit a specific area.

The placement of halftone screens to avoid unwanted moire patterns. Frequently used angles are black 45deg, magenta 75deg, yellow 90deg, and cyan 105deg.

The printing of two different images on two different sides of a sheet of paper by turning the page over after the first side is printed and using the same gripper and side guides.

Printed sheet (or its flat) that consists of a number of pages of a book, placed so that they will fold and bind together as a section of a book. The printed sheet after folding.

Small area printed in a second color.

A term for unprinted paper or other material to be printed.

Envelopes used mostly for theater tickets, with no other particular usage.

Marks placed on the sheet to indicate where to cut the page.

A combination of varnish, waxes, dryers etc., that contain the pigment of inks and control the flow, the drying and the adhesion of the pigments to the printed surface.

A single word or two left at the end of a paragraph, or a part of a sentence ending a paragraph, which loops over to the next page and stands alone. Also, the last sentence of a paragraph which contains only one or two short words.